Lamborghini supercar maker uses blockchain to monitor the supply chain

Lamborghini, Italy's premium super sports car manufacturer, will apply blockchain technology in its supply chain operations.

Lamborghini blockchain application

According to the latest announcement, the luxury automaker will use Salesforce's business blockchain platform to track the authenticity of cars sold in the secondary market.

Salesforce shares:

"When a Lamborghini is sold, the car usually goes through 800 to 1,000 certification checks that take place at Lamborghini's headquarters in Sant’Agata Bolognese, Italy."

To ensure customers buy a genuine Lambo with genuine parts, the company needs to use an extensive network of people and entities, such as dealers, auction houses, repair shops, and photographers. Photographers ... to help record the history of each vehicle.

Blockchain technology will help make this easier, by bringing all partners together in a reliable decentralized network.

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"In the future, each vehicle will come with an immutable service record, including restoration, previous ownership ... and each vehicle will be equipped against counterfeiting."

New technology in the company long
Paolo Gabrielli, head of sales at Lamborghini, said the company is always curious about new technologies despite a long history (established in 1963).

Gabrielli shares:

"The sales volume on the blockchain will allow us to go one step further, accelerate the authenticity of our products."

Salesforce revealed its enterprise blockchain platform based on Hyperledger Sawtooth in May. The product is provided with a framework that allows customers to drag and drop existing modules to build their own blockchain without too much coding. .

Salesforce representative acknowledged:

“Blockchain is changing the way companies approach trust and transparency. Lamghghini is a perfect example of this - we're glad to see such an iconic brand could innovate and transform the classic car market with cutting-edge technology like blockchain. ”

Lamborghini has now become the fourth customer of the Salesforce blockchain platform. The previous three names were Arizona State University, health research firm IQVIA and rating company S&P Global.