Apple warns user-tracking behavior on the new iOS

Apple has forced app developers to add pop-up notifications that require users to allow it to track behavior across other apps and websites.

The message reads: "The application wants permission to track you through applications and websites of other companies." Below, Apple explains providing data to create personalized ads.

New security notice on iOS 14. Photo: 9to5mac

Sixteen marketing organizations, including companies backed by Facebook and Google, have accused Apple of failing to comply with the user-consulting rule in accordance with European and information industry privacy principles. this area. If at Apple's new request, the application will have to ask the user 2 times. Thus, the likelihood of being denied permission is very high.

Facebook and Google are currently the two largest online companies in tracking user behavior, recording their habits and preferences to personalize ads. The data that online advertising companies collect is not only in their applications, websites but also in third-party software.

Apple said the new feature is meant to be transparent to users what information they are being collected. Even so, the company offers a free solution for advertisers to check if their campaign is effective. Apple's solution will use aggregated and anonymous data, so there will not be a notice asking for permission. User personal information is kept private.